Real-time Bus Tracking
Promotional Campaign
Campaign to promote new GPS technology to track your bus.
Oakville Transit launched their real-time bus tracking which uses GPS technology allowing passengers to pinpoint the exact location of their bus and when it will arrive at their bus stop. To raise awareness and promote this new technology, various promotional materials were created as part of the campaign. The chosen design shows a contrast between the old way of finding a bus through route maps against the new interactive and easy-to-use technology now available.
2016 Canadian Regional Design Award Honourable Mention:
Outdoor Advertising
A key piece in promoting awareness of the new tool was a full vehicle wrap that was applied to an Oakville Transit bus. This bus was assigned different routes to maximize the reach of this advertisement town-wide. The integration of old and new is shown with brightly coloured routes intersecting and coming together into one technology source. The dynamic line movement was used to create visual interest while also allowing for this element to be continued through to the interior cards of the bus.
